Reading The Cluetrain Manifesto had a big impact on me. The manifesto that was published in 2000 is a set of 95 different theses and did not lose its relevance today. The Cluetrain Manifesto covers marketplaces, human-to-human conversations and is a call to action for organizations to rethink business in emergence of the internet. 

Leonike de Klontjes decided to sum up 95 different theses to one website titled Pretty Cluetrain. And there are many, many, ideas that are shaping Gidsy too. Here are some gems:

1. Markets are conversations.

15. In just a few more years, the current homogenized »voice« of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court. 

93. We’re both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they’re really just an annoyance. We know they’re coming down. We’re going to work from both sides to take them down.

Continue reading the 95 Pretty Cluetrain statements.